Introduction – Why is this important?
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As a marketer or a business owner you know that video marketing is no longer a “nice to have” strategy but rather a necessary one to generate online sales. Videos drive organic traffic, generate engagement, enhance trust, increase conversions and help clients make buying decisions faster.
When potential clients want information about a product most of them would prefer to watch a video to learn about the product’s features and benefits rather than reading about it. It takes less time and helps get a clearer picture of how it works and whether or not it’s worth their time and money.